RESUME/CV
Professional Experience
Music in the University; Marketing & Audience Development Placement Jan - July 2024
Promoted and helped deliver music events on University of Glasgow campus for wider community.
Launched audience research project, analyzed and presented findings to make strategic decisions on programming, digital presence, and accessibility for our Music in the University organization.
Analyzed current marketing strategies to develop a stronger music community and grow audiences.
Created marketing materials including posters, spring and summer programme brochure, monthly e-newsletters, online event listings, and managed social media profiles to meet audience metric goals.
Writing Pad; Operations Coordinator 2021-2023
Expanded operational capacity of online creative writing school specializing in TV & Screenwriting through providing student and admin support, phone line and email helpdesk management, teacher & speaker recruitment, and website tech support.
Helped coordinate, promote, & host online industry events including a 4-day 2022 TV Writers Conference.
Created email newsletter marketing campaigns and maintained social media using CRMs & Hootsuite, while maximizing SEO.
Girls Behind the Rock Show; Video Editor 2021-2024
Collaborated with video team on developing, creating, and editing social content for 501(c)(3) non-profit organization that promotes women in the music industry through internships & education programs.
Interviewed musical artists and content creators about online music communities, & represented organization at music festivals.
WETA; Television Broadcasting Intern 2019
Supported multiple producers and fielded requests for entire Television Department, producing several local programs about D.C. arts and culture for the PBS Flagship station.
Attended weekly development meetings, researched potential stories, wrote logline pitches.
Created production documents using excel and tracked production progress using airtable.
Coordinated with crew for local shoots and studio tapings, managed producers’ schedules, created social media content and reached out to media contacts on behalf of the station.
CNN Special Events; Production Intern 2018
Worked as a paid runner, stand in, and production aid for the Special Events crew during the week of the live town hall event at William & Mary for James Comey: A Higher Loyalty.
Supported crew with lighting, camera work, event preparation, and guest services.
Diplomatic Courier; Multi-Media Intern 2018
Researched and wrote articles for publication and attended press events as correspondence within D.C.
Wrote original scripts and contributed to a video series about global trends using Final Cut Pro X.
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University of Glasgow
Masters of Science, 2023-2024
MSc in Music Industries
Dissertation: The Role of Community in Small Live Music Venues: Comparing US and UK Based Music Venue Case Studies on Audience Development Practices and Their Impact
College of William & Mary
Bachelor’s of Arts, 2015-2018
BA in Film & Media Studies with Marketing Minor from Mason School of Business
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Proficient in Excel, Google Analytics, Airtable, Asana, Hootsuite, ZoomEvents, Freshdesk, Microsoft & Google Suite, Final Cut Pro X, Canva, Buffer, Wordpress, Adobe Indesign.
Apt abilities in audience development, qualitative & quantitative research, digital & broadcast programming, project management, multi-media marketing, strategic analysis, content scheduling, television development, scriptwriting.
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24 Speed Filmmaking Awards
'Love is Stacked Against Me' (2022) - Audience Award, Recent Graduate Award
'On The Clock' (2023) - Best Overall
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William & Mary Television (WMTV) Productions - Production & Development Chair, Head Writer, Producer
Unofficial Board of Visitors
Ghostburg
Trendspotters
William & Mary Review - Layout Designer
Alma Mater Productions (AMP) - Film Committee Member
Glasgow University Magazine (GUM) - Contributor
Glasgow Music City Blog - Contributor